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Small Business Articles


Defining Your Niche as a Virtual Assistant
By Charlon Bobo - 04/01/2008

Niche (n) a. A situation or activity specially suited to a person`s interests, abilities, or nature. b. A special area of demand for a product or service. Niching (tr.v.) To place in a niche. As a Virtual Assistant (VA), you know about filling a niche because you are already doing it by being a VA...

Small Business Marketing: Specialize or Generalize?
By Leslie Durand - 04/01/2008

There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services. The Internet has changed the way people look for service...

Network Marketing and Other Business Models
By R.G. Srinivasan - 04/01/2008

Before we move on to the definition of network marketing we must understand what are the ways one can make money. There are only three traditional ways you can make money. The fourth one is a relatively new concept of Network marketing. 1. The Work model This is an age old concept. You work for a...

Deserted Island Top 10 ? A Professional Virtual Assistant Shares Her "Must Haves"
By Lori Davis - 04/01/2008

Back in the day, when I was Lori ?Computer Babe? Davis, I managed Microsoft and Novell LANs and WANs. I was constantly surrounded by high-level technologies and loved it! These days, my home office is on a much smaller scale and yet, I fully employ technology to make me happy and to make my life e...

Self Publishing Success Starts With Marketing
By Jean Fritz - 04/01/2008

Self-publishing is not for the faint of heart. The publication process is lengthy, involves a considerable number of detailed, administrative tasks and can be expensive. This is the easy part; the real challenge involves ?S & M? ? sales and marketing. For an author to become a successful self-publ...

Business Ideas For Home Based Business ? Work At Home At Your Own Pace
By Peter Alderton - 04/01/2008

Business ideas for home based businesses really depend on your area of interest. If you like selling door to door or organizing home parties, then you will find that there are many opportunities for you to operate your own business out of your home. This still means getting dressed and going out in ...

Increasing Web Traffic With Original Articles
By Robert Hamilton - 04/01/2008

The name of the game as far as Internet marketing is concerned is original content. If you are serious about promoting your website, increasing traffic and improving your search engine page ranking then your website must have original articles with relevant content. Original articles can be benefici...

Internet Business Make Money Online
By Joel Teo - 04/01/2008

You can make money online with an Internet business by first focusing on what you need. Any online business needs a website, but what more do you need to start raking in the cash? For some people, it seems it?s easy for them to make sales. What makes the difference? Follow these tips to find out. Wh...

Book Marketing Secrets for Trade-published Authors
By Marilyn Ross - 04/01/2008

Your book is published; the family`s still celebrating. Why do you get that sinking sensation that nothing is really happening? Face facts: If you`re not a household word, your publisher will typically allocate scant time and a minuscule budget to your title. (And if you`re self-publishing, PR is a ...

9 Packaging Trends That Will `Connect` You With Consumers
By JoAnn Hines - 04/01/2008

Today?s consumer is a moving target. Choosing the right consumer and the right demographic to target is an important decision. Monitoring what is hot and what?s not can dramatically influence a package design?s success or failure. Package design is an integral way to connect with your customer. Bu...

Do You Do More Than One Business? Are They Compatible?
By Rebecca White - 04/01/2008

One thing I see so many people do is have multiple businesses. That is ok, IF they all can go together in some way. For instance, if you sell food items and you want to be able to offer other items, think ?what other business can I do that will go hand in hand with what I already offer?? Take a lo...

Three Ways to Improve Your Help Desk`s Reputation
By Paul Smith - 04/01/2008

I recently did some consulting for a large retail company and sat in with their help desk department, which was probably the worst I have seen in my 10+ years in business. This was an internal help desk, with the end-users being employees from the various retail stores and warehouses. Not surprising...

How To Start a Home Business
By Patric Chan - 04/01/2008

Do you know that it?s possible for a housewife or a ?one-man-show? around the world to start a home business for full time income? It?s possible. And I`m going to tell you what you need and how to do it. First you need to get an extra phone line, fax and a computer in your home. This should be diffe...

Perception: What Are Your Patients REALLY Hearing?
By Livvie Matthews - 04/01/2008

Never underestimate the power of perception! Perception plays a major part in what is actually said -vs- how it is heard. And to patients...perception is reality! For example, lets look at broken appointments, one of the biggest problems in your practice. Last minute changes and no show appointments...

Small Business Success Partners Attitudes With Knowledge
By Leanne Hoagland-Smith - 04/01/2008

Do you as a small business owner ever ask yourself ?Why your business is not as successful as you desire?? or ?Why your employees (provided that you have employees) are not delivering the results that you require?? If performance failure is an issue and honestly it is an issue for ever...

Private Franchising is not Real a Real Franchise
By Lance Winslow - 04/01/2008

One major issue not being addressed right now in the regulatory definitions which guide consumers and lawyers in business opportunities and franchising is the new term being used; Private Franchising. The Federal Trade Commission decided it would revise its definitions of such opportunities in 1995,...

The Difficulties, Challenges and Problems Of Teleworking, Telecommuting and Working at Home
By Mr Jody Hudson - 04/01/2008

Working at home, from home, in your pajamas, in the nude, at the beach, working from bed or the easy chair - these are all the images and joys of home working that Kate and I enjoy and many others too. Kate and I sell Real Estate; that is perhaps the most popular telecommuting, work at home; pick yo...

When a Prospect Isn`t Worth Your Time
By Rebecca Gilbert - 04/01/2008

I own and operate several successful businesses on the Internet, and I take extreme pride in my follow-up skills, patience and the ability to virtually teach anyone how to start a business on the Internet with virtually no skills or financial backing. There is hardly a day that goes by that I don?t ...

Coaching for Physicians
By Janet Crawford - 04/01/2008

Is Having a Professional Coach a Solution to Optimizing your Practice?s Performance? ?What do you do??
The proverbial question we get asked day in and day out by strangers, acquaintances, family, and friends. We are conditioned to answer with our current job or career.
Thanks to an ...

Conquering Confidence Killers for Small Business Success
By Peggie Arvidson-Dailey - 04/01/2008

"The way to develop self-confidence is to do the thing you fear". -- William Jennings Bryan Whether you`re generally a self-confident person, or someone continually plagued by self- doubt, you`ll recognize some of these confidence killers if you: ? Are overly dependent on the thoughts or opinions of...

Business Titles Are More Important Than You May Think!
By Olivia Stefanino - 04/01/2008

Craig and Suzanne sat in my office looking worried. Anxious about the future of their new accountancy practice, both had been experiencing sleepless nights. Now the couple ? childhood friends ? were finding that their anxieties were taking their toll on their respective marriages too. Clearly, thin...

Small Business in Hawaii
By Lance Winslow - 04/01/2008

There is a lot of potential small businesses one can start in Hawaii. One that has recently come to mind is starting a mobile auto detailing, mobile car wash business or fleet cleaning business. You see due to the salt air vehicles must be cleaned regularly otherwise they will rust out very quickly....

Successful Implementation of Company Wide Coaching Programmes
By Allan Mackintosh - 04/01/2008

Ten years ago I was fortunate enough to be heavily involved in the implementation of a company wide coaching programme, both as an employee who was to receive coaching but also as a manager and coach who was expected to regular coach my reports and my peers to enable them to achieve their objectiv...

Like a Virgin-- Is Your Marketing As Fresh As Madonna`s?
By Sean D`Souza - 04/01/2008

`Touched for the very first time` Call it what you want, but few pop stars and fewer businesses have understood the intricacies of Madonna`s genius of reinvention and the inevitable end of the business cycle. Learn from the branding expert. While Madonna soars, everyone else seems to stumble, bumble...

7 Useful Free Services For E-publishers
By Dejan Bizinger - 04/01/2008

If you want to have an online business, without doubt, you should have your own newsletter. Why is that important? Most people won`t buy your product on their first visit to your web site. They need your advice to buy exactly your product because "it is the best, the cheapest" etc. You can tell them...

How To Find Your Perfect MLM Sponsor In 3 Easy Steps - Without Going Completely Insane
By John Stafford - 04/01/2008

If you`ve never had the experience you`re very lucky.... You just joined a great new MLM company and are excited and ready to go, you e-mail your sponsor to find out what`s next. Days pass... No response. You try again but still nothing. So, how do you avoid this terrible fate? I`m glad you asked, h...

Collaborative Negotiating: A Win-Win Strategy
By Andrew E. Schwartz - 04/01/2008

COLLABORATIVE NEGOTIATING: Collaborative negotiating is a win-win strategy that can focus the resources of the people involved in the process towards strengthening results, productivity, quality, creativity, and innovation in problem-solving. To use the collaborative approach to negotiating you will...

The Spoken Word - The Power And The Glory
By Kurt Hurley - 04/01/2008

LOVE: A word properly applied to our delight in particular kinds of food; sometimes metaphorically spoken of the favorite objects of all our appetites. -Henry Fielding Ah yes? The pen is truly mightier than the sword. Coming from someone that has been ?physical? his entire life, this statement has p...

Creating a Power Plan
By Bette Daoust, Ph.D. - 04/01/2008

Part of the power plan is making sure you have all the necessary contact information within a company. It is one thing to have the CEO?s information, as he is the decision-maker, but it is quite another to have the information on others that you may be working with directly. You will not likely work...

If I Only Had a Heart
By Dawn Fields - 04/01/2008

I know you probably have heard of the movie, ?The Wizard of Oz? right? Well, for those of you, who have somehow managed to miss this movie, let me give you a brief description of it. A young lady named Dorothy is upset with her home life and decides to run away. But before she can get very far,...

Creating and Distributing E-courses
By Tom Antion - 15/02/2007

E-courses are excellent sales tools and a great way to get your knowledge out there. It is very simple to create your course and either sell, or give it away as a ?give-before-you-get? sales technique. If your course is designed to be a freebie, you?ll want to give a portion of good information; but...

How To Take Your Freelance Writing Chances
By Niall Cinneide - 10/02/2007

Your initial freelance writing assignments are the best way to present yourself to your client for repeated work. If you provide for them a good product, at a good price, they are likely to come back time and time again. The goal of any career, particularly as a freelancer, is to have steady busin...

How to Write an Ebook
By Zaak OConan - 09/02/2007

The hardest part of writing is the first sentence. When you look at the whole project, it seems like an impossible task. That`s why you have to break it down into manageable tasks. Think of climbing a mountain. You are standing at the foot of it and looking up at its summit vanishing into the clouds...

In Defence of English Teaching
By Kevin Burns - 07/02/2007

I have one of the greatest jobs in the world. I get paid to do what I love doing. I teach English in Japan. I have always enjoyed meeting and conversing with interesting people, only now I get paid for it. Yet, teaching at English conversation schools ("Eikaiwa") seems to be a much-maligned profes...

Email Marketing Best Practices
By Brandon Milford - 05/02/2007

Permission-based Email Marketing is one of the most powerful ways to build your business. As a business owner you realize the importance of staying in front of your customers and prospects. By deploying a timely e-newsletter to touch base with your customers and prospects, you stay fresh in their mi...

Make More Money with Marketing Metrics
By Jeremy Cohen - 29/01/2007

Do you measure the results of your marketing tactcis? You should. Knowing which marketing endeavors pay dividends will save you time, money and effort by allowing you to focus your marketing budget on tactics that work. Learn how to measure the effect of your marketing efforts to make more money. ...

What Business Card Are You In Need Of?
By Maricon Williams - 26/01/2007

Have you been in a situation where you are sure that you are in dire need of a business card but then you are perplexed and unable to decide what kind must be chosen? Well, if you?re in that situation, you are on the same boat as thousands of individuals all over the globe. It is a given fact tha...

How To Attract More Leads
By Don Pooley - 22/01/2007

One northern Manitoba February, Bert, a new AA convert, was driving me from Flin Flon to The Pas to work with another agent. Bert`s enthusiasm for AA bubbled throughout the trip, and I learned many things that helped me improve my life. One was that "You`ve got to give it away to keep it". To Ber...

7 Steps to Writing Effective Cover Letters
By Robert Moment - 22/01/2007

A cover letter can be the ultimate compliment to your resume. With an effective and well-written letter, you can impress future employers with details that cannot always be found in the resume. Also, a cover letter may just be the reason your resume is even read. Employers are likely to ignore resum...

Three Traffic Tactics That Won`t Cost You A Cent
By David Riewe - 20/01/2007

Are you constantly banging your head in frustration on not receiving all the internet traffic you would like to get to your web site? Are you tormented from information overload listening to all the latest free website traffic tactics and not being able to understand any of it? Are you dejected of p...

How To "Predict" Your Goods And Services Will Sell...Before You Start Selling Them!
By Craig Garber - 18/01/2007

How would you feel if you got your ass kicked by a frog? Because that`s what happened to the new Coldplay CD that just came out over in the UK this week -- it was immediately handed its first setback -- by a frog. Seems that neither 2 years of pent-up demand from fans nor several million dolla...

Graphic Design Tip- White Space as a Positive Element
By Robert Kennedy - 13/02/2006

Graphic designers of catalogues, booklets and annual reports should consider the paper pages as a positive element of the available graphic design area. The blank white paper spread is like the untouched canvas of a painter. The potential for design impact is encompassed by the physical confinements...

Cleaning Up Your Copy
By Neroli Lacey - 13/02/2006

When you are beginning to write, you gather as much data as you can. You continually add allied thoughts. . You use your right brain, the creative side. So when you have an idea and your mind says, ?not relevant to my core subject,? you ignore the doubt. You don?t cross anything out. You behav...

How to Brief a Marketing Agency
By Chris Smith - 10/02/2006

A new client recently emailed us a brief here at Mano Design. It was very brief brief indeed. All it said was, "Can you write me some copy for a postcard?" Resisting the urge to write, "Dear Customers. Having a wonderful time - wish you were here. Love, The Client," we asked him for a more detailed ...

Realize Your Book Dream In 2004!
By Judy Cullins - 06/02/2006

If you haven`t realized the success you wanted last year, here`s a way to reap the harvest with 86% improvement! Use the power of visualization. When you see, hear, and feel your book project already manifested through specific outcomes, you`ll be in the 86% success group. It`s far easier to per...

The Top Five Mistakes That Companies Make with Regard to Technical Documentation
By V Berba Velasco - 06/02/2006

I?ve seen it time and again. One of the most common weaknesses that I?ve seen in engineering companies?indeed, an almost universal fault?is the lack of proper technical documentation. Some would laugh this off as a minor detail; however, the repercussions are often severe. A company?s entire future ...

Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis
By Richard Cunningham - 02/02/2006

Prior to launching a new public relations campaign, evaluate the media coverage you?ve gained and dig deep into the coverage your competition has received. One of the first steps in defining a public relations strategy is to understand how you and your competition stack up in terms of media covera...

5 Successful Tips For Marketing Your Website
By Damon Smith - 31/01/2006

This could be the most amazing article to ever be released as you read this please keep in mind that the tips I am about to share with you are from my experience with my own successful website HaileysComet Weekly Ezine. (1)List Building: One of the most POWERFUL ways to promote any website i...

Freelance Writing: A Career From Anywhere
By Gary McLaren - 11/02/2005

An island in the Mediterranean. A beach in Africa. The east coast of New Zealand. What do all these locations have in common? A recent call for assistance from freelance writers elicited replies from every one of these locations. In each of these and in many other remote places, I know of writers wh...

A Revolutionary Fundraising Opportunity -- Life Settlements
By Jolene Fullerton - 18/01/2005

Amid fundraisers? growing concerns about the current charitable giving climate, dampened by the erratic stock market and shaky economy, a new fundraising opportunity has emerged ? Life Settlements. What is a Life Settlement? A Life Settlement is the sale of an existing life insurance policy for a...



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